Nobody Does Style Like WAGs

jennysmithmattfeldt
Jun 16
3 min read

WAG Style Uncovered: The Glamorous Fashion Phenomenon Taking Over Sports

By Jenny Smith Mattfeldt | Published June 16, 2025

You may be watching the game, but we’re watching the sideline.

And spoiler: that's where the real show is. WAGs—the wives and girlfriends of professional athletes—aren’t just showing up to support. They’re living out our style fantasies. What started as a throwaway acronym is now a glamorous genre of its own: a style subculture defined by bombshell hair, head-turning outfits, and the kind of confidence that can’t be coached.

The players I’m watching this season are dripping in gloss, leather, neutrals, and an effortless aura. We've entered the rise of the WAG era—and the style inspiration your closet's been waiting for.

The Women of F1

The F1 ladies nail the art of quiet luxury every single race weekend—look to Alexandra Saint Mleux, Kelly Piquet, and Carmen Montero Mundt for inspiration. nail the art of quiet luxury every single race weekend. Their look is all about sleek silhouettes, neutral palettes, silky fabrics, and that perfectly undone hair that somehow always looks polished. You won’t see big logos or loud trends, just a few car badges and designer staples that feel expensive without trying too hard. It’s classy, fun, ultra-feminine, and very European-coded. If you’re aiming for “rich girl on vacation meets model off-duty,” this is the moodboard.

Heating Up the PGA

The ladies watching golf bring a different kind of energy to the game, still feminine and luxe, but with a sexier, sportier twist. Think body-hugging dresses, designer athleisure, glam blowouts, and a little more skin in the mix. Paulina Gretzky basically wrote the playbook: high heels on the green, plunging necklines, and an effortless mix of Malibu glam and country club polish. Jena Sims brings the fun with bold colors, tailored minis, and trend-forward sets that still feel put together. Meredith Scheffler keeps things a bit more classic—clean, athletic lines and soft glam—but still leans into that polished, camera-ready vibe. And Lilia Schneider is giving Gen Z bombshell—tight tanks, sporty skirts, sleek sunnies, and the confidence to match. It’s golf, but spice it up.

Love-All for the ATP

The fits you will see during a tennis match serve country club cool with a side of heat. This lane is all about crisp, clean pieces with playful edge—like pleated minis, structured blazers, buttery knits, and designer sunglasses that never leave their face. Morgan Riddle is the poster girl: polished, preppy, and always a little flirty, whether she's in vintage Ralph or Miu Miu court-core. Ayan Broomfield brings quiet sophistication, classic silhouettes, elevated basics, and a sharp sense of what photographs well. And Paige Lorenze is injecting Western edge into Wimbledon whites, giving us corset tops, cowboy boots, and a “hot girl on a horse, but make it tennis” energy we didn’t know we needed. This is one of the most wearable WAG aesthetic—chic, hot, and made to be copied.

Sideline Smokeshows of the NFL

NFL WAG style is a whole different game and it’s playing loud. These women dress like they’re headed to a party and the tunnel, mixing team spirit with full-blown street fashion moments. Think custom jackets, vintage jerseys turned crop tops, bedazzled accessories, thigh-high boots, leather pants, and glam makeup that holds up through overtime. It’s bold, fun, and unapologetically on-brand—literally. You can find all the inspo through Kristin Juszczyk, Emily Engram, Ciara, Sydney Warner, and Claire Kittle. Logos, team colors, and coordinated fits are all fair game. Whether they’re in the suite or on the field, NFL WAGs bring big energy, big style, and zero subtlety. This is sideline streetwear meets main character—it’s made to be seen.